Like the title component and not at all like the meta watchwords label, this one is vital, both from a human and web crawler viewpoint.
<meta name="Description" content="Get your site on the principal page of Google,
Hurray and Bing. Call us on +1 555 555 555. An organization situated in Scotland."/>
Disregard regardless of whether to put your catchphrase in it, make it important to a searcher and compose it for people, not web crawlers. On the off chance that you need to have this 20-word piece which precisely depicts the page you have advanced for maybe a couple catchphrase phrases when individuals utilize Google to hunt, ensure the watchword is in there.
I should state, I typically do incorporate the catchphrase in the portrayal as this generally gets it in your SERP bit.
Google takes a gander at the portrayal however there is verbal confrontation whether it utilizes the depiction tag to rank destinations. I think they may be at some level, yet once more, an extremely feeble flag. I positively don't know about a case that obviously demonstrates a meta depiction helping a page rank.
Once in a while, I will pose a question with my titles, and answer it in the portrayal, in some cases, I will simply give a clue.
That is significantly more troublesome in 2016 as pursuit pieces change contingent upon what Google needs to stress to its clients.
It's additionally critical to have one of a kind metal portrayals on each page on your site.
Tin Foil Hat Time
At times I think if your titles are spammy, your catchphrases are spammy, and your meta portrayal is spammy, Google may stop in that spot – even they most likely will need to spare transfer speed sooner or later. Putting a catchphrase in the depiction won't take a poop site to number 1 or bring you 50 spots up in an aggressive specialty – so why streamline for a web index when you can enhance for a human? – I feel that is a great deal more profitable, particularly on the off chance that you are in the blend as of now – that is – on page one for your watchword.
Thus, the meta portrayal tag is vital in Google, Yahoo and Bing and each other motor posting – critical to take care of business.
Make it for people.
Gracious, and by the way – Google appears to truncate anything over @156 characters in the meta portrayal, despite the fact that this might be restricted by pixel width in 2016.
Automatically Generate Meta Descriptions on Large Sites
Googles says you can automatically auto-create one of a kind metal depictions in light of the substance of the page.
Take after Googles case:
<META NAME="Description" CONTENT="Author: J. K. Rowling, Illustrator: Mary GrandPré, Category: Books, Price: $17.99, Length: 784 pages">
… .and their recommendation why:
No duplication, more data, and everything are plainly labeled and isolated. No genuine extra work is required to produce something of this quality: the cost and length are the main new information, and they are as of now showed on the site.
I think it is critical to listen when Google instructs you to accomplish something in a certain manner, and Google gives clear counsel here.
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